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GSAM

GSAM

Change Number: Change 190 GSAM Case 2024-G507
Effective Date: 10/08/2024

505.504 Use of advertising agencies.

505.504 Use of advertising agencies.

The services of commercial advertising agencies may be used only if the contracting officer determines that the services rendered by those agencies can either:

(a)  Increase competition for contracts; or

(b)  Improve the effectiveness of GSA advertising and marketing programs.